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PR
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions.
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years, and experience has
taught me that communication is an essential skill to master in order to be
successful in all aspects of one's life. No one person can do many things
without the involvement of other human beings; having superior
communication skills, then, is a highly enviable quality, and those who manage
such a feat serve as role models to the rest of us.
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a
newspaper or magazine journalist or a reporter or producer in the electronic
media, there are fundamental rules to follow. To some extent, they coincide
with universal rules that apply to all human relations-courtesy, honesty,
respect, integrity-but some of them are relatively unique to media relations,
such as the advantage of having a topic that grabs by the collar and won't let
go.
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern
communications, wrote the immortal words, "The medium is the message."
Today I would amend that to, "The medium is the media.
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent
personalities so that consumers will relate the brand with their favorite star,
and thus will be more likely to buy the product. The buying public imparts
credibility to the celebrity because of his or her charisma as well as the
credibility that comes with prominence in the media.
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages
to the human brain," said the late David Sarnoff, founder and president of RCA.
"No man is wise enough to know which avenue to the brain is best.
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at
radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the
radio?I've been both a guest and a host, and I've heard the nervousness in the voices
of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be
small comfort to newcomers who have the jitters.
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often discredited. According to Dick
Lyles, president and chief operating officer of The Ken Blanchard Companies, a
full-service consulting and performance improvement company, "People tend
to migrate to things they can control.
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising
can help bring you a fast response.If you're having a fire sale, you want to advertise.
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing
so with clear vision and self-knowledge. Too many marketing executives rely
on their own concept of the brand's identity, and never bother to discover what
attributes the public has assigned to a product.
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere .
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat.
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Pony PR just part of his jobDelmarva Daily TimesAs the company's public relations officer and media representative, Terry helps everyone from television stations to print reporters get access to the ...and more » |
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RELATED ARTICLES
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment.
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences when you allow external target audiences to hold negative perceptions about you which lead inevitably to those hurtful behaviors.
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice.
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and
directly about those important outside audiences of yours
whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association
manager -- when you see your PR folks futzing around with
special events, brochures, press releases and TV talk show
mentions?Especially at a time when you probably need to create the
kind of key stakeholder behavior change that leads directly
to achieving your managerial objectives?What it comes down to is this: are you simply looking for
publicity, or do you want public relations that really CAN
change individual perception and lead to equally changed
stakeholder behaviors that help you get your PR money's
worth?If that sounds more like it, here's the roadmap for you:
people act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done. When we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-
action the very people whose behaviors affect the
organization the most, the public relations mission is
accomplished.
Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Post Your Press Release Online - For Free!!
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.
PR and the Small Matter of Results
As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?Especially when you'd rather have a public relations effort
that creates the kind of key stakeholder behavior change
that leads directly to achieving your managerial objectives?You know, PR that does something positive about the
important outside audiences whose behaviors most affect
your operation. And, in the bargain, helps persuade those
key external audiences to your way of thinking, helping
move them to take actions that allow your department,
division or subsidiary to succeed.
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a
newspaper or magazine journalist or a reporter or producer in the electronic
media, there are fundamental rules to follow. To some extent, they coincide
with universal rules that apply to all human relations-courtesy, honesty,
respect, integrity-but some of them are relatively unique to media relations,
such as the advantage of having a topic that grabs by the collar and won't let
go.
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time
and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.
However, many people over look the 17 Deadly Sins that you should never do or have in a news release.
A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up.
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If
you believe in the law of reciprocity, and if your business
is the least bit successful you must; you know that giving
back is not only the right thing to do, but it's very smart
business as well. Let's look at some of the benefits and
mechanics of Christmas and holiday gift-giving.
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept.
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears.
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).When phone solicitors call you, you don't want to hear a long explanation of their product.
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering
perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?That's when my phone rang.
Public Relations - Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees.
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